With the ever-growing popularity of natural products, a lot of marketing words are thrown around these days. It can be difficult to figure out what exactly each word means, especially when there is little regulation around most words. Here are the top 5 abused natural industry terms:
Botanical refers to plants, or substances derived directly from plants. This term doesn't apply to things like mineral clays or beeswax, but it's correct to refer to things like plant-based carrier oils, essential oils, and herbs as botanical. Always read the ingredient list on products. This will help you weed out products that are marketed as botanical, yet only contain a small percent of plant-based ingredients.
This word describes an approach to health care that addresses the whole body (think whole-istic) rather than individual symptoms. A holistic approach addresses imbalances within the body that physically manifest themselves but may not seem directly linked to the root cause. Topical skincare products are rarely holistic, as they are generally used to treat a symptom, not the body as a whole.
Homeopathy is a holistic field of natural medicine using energy-based remedies for maintaining health. Homeopathic remedies are made through a process of succussion and dilution, where the more diluted the remedy is, the higher its potency. Confusion arises when the terms holistic and homeopathic are incorrectly used interchangeably. While homeopathic medicines tend to be holistic, not all holistic remedies are homeopathic.
Vague at best, and misleading at worst, the term natural is thrown around by many big-name cosmetic and beauty companies (and even some small ones) in order to capitalize on the movement towards natural, green, and sustainable living. Not only is natural used to market products for the body, this term is commonly used to describe processed foods and other consumable items containing only a few actually natural ingredients. There are no regulations governing the use of the word natural, so it's important to always read ingredients lists.
Like holistic and homeopathic, the terms natural and organic are often incorrectly used interchangeably. Although the rules are not always followed, and you may find some food or beauty products mislabeled as organic, this is the one term that is regulated (by the USDA, for even for non-food items). Look for the certified organic seal to be sure that the product has been grown and processed following the strict guidelines set forth by the USDA.
Naturally grown is a newer term for items grown in an organic manner (no pesticides or other synthetic chemicals), but are not certified organic.
I love coffeehouses.
Love is not even a strong enough description for how I feel about coffeehouses.
I've loved them since I was a teenager in the 90s, years before Starbucks took over the east coast. Back when independent coffeehouses could be found in nearly every town. Back when coffeehouses were a place to meet people, not to sit in front of laptops, earphones in, oblivious to our surroundings.
Opening a coffeehouse was my dream. I came close once, with location prepared, equipment ready, and business plan in place. Last-minute complications with the realtor and business partners brought that project to a halt (thankfully, or I wouldn't be where I am today).
I spent 10 years as a barista, in four different coffeehouses, in two different countries, and two different US states.
Whenever I travel, I seek out the coolest indie coffeehouses to meet locals. Every town I've ever moved to, I've met the majority of my friends at the coffeehouse. I even met my husband at a coffeehouse, the last one I worked at, my home away from home.
Maybe "obsessed with" would be a better description than "love".
Cleansing grains are powdered blends of clays and botanical ingredients such as herbs, nuts, and seeds. Sometimes called "buffing grains", they are used on their own or in addition to your favorite facial wash to gently cleanse and exfoliate your skin. Depending on the formula, cleansing grains may also be used as a facial mask, making them an ideal solution for anyone who loves the ease of 2-in-1 products.
Wunder Budder cleansing grains are a blend of fine mineral clays, freshly ground flowers, ground seeds, and specially blended essential oils. Handmade, they are shipped and stored dry, and can be used as both a face scrub for refreshing dull skin and as a purifying facial mask.
I love grapeseed oil for two main reasons:
The first is that it's an amazing, versatile oil for skincare. It's lightweight but emollient, easy to spread, and is easily absorbed. It softens and conditions skin without clogging pores or causing breakouts. It benefits all skin types, and is a good introductory oil for anyone new to oil cleansing or oil as a moisturizer.
KEEP IN TOUCH!
Just 1-2 emails per month and we won't share your info with anyone