There are a lot of natural beauty products today packaged in clear glass bottles and jars.
I love the way these look. The clear glass looks clean and fresh, and allows the beautiful natural colors and textures of the ingredients shine through. It's no wonder that clear glass has become so popular, especially with emerging modern-style brands. It makes a person want to pick them up, smell them, touch them, use them. They're beautiful.
So, if I love clear glass so much, why do we choose to use amber (brown) glass bottles and jars for Wunder Budder?
Light. Or, more specifically, to block as much light as possible from getting into our products.
Have you ever noticed that the best quality cooking oils and the best artisan beers are bottled in colored glass? This is to prevent oxidation. Oxidized oils are better known as "rancid" (beer is usually called "skunked"). Oxidized oils smell "off", and in addition to the unpleasant aroma, oxidized essential oils can cause adverse reactions on skin.
Light is only one of the causes of oxidation. There are other factors, such as exposure to oxygen in the air (reducing exposure to oxygen is one of the reasons we choose pump top closures instead of plain twist off tops for our oils) and exposure to heat. On labels of every glass bottle or jar, we suggest to "store away from direct light and heat". As a maker, I can't control where anyone keeps their products (and I of course want you to open them and use them as much as possible!), but what I can do is reduce the amount of light that enters our products, even after they're out of our hands.
Colored glass, most commonly green, brown, and blue, slows down the rate of oxidation, allowing the product to maintain its high quality, and extends its shelf life. Since brown has been shown to be most effective in blocking light, we choose brown glass for our packaging.
It's not only oils (and beer!) that are affected by light, but all natural ingredients.
If you'd like to try an experiment at home, take your favorite herb and two small clear glass jars. Put a tablespoon or two in each jar. Set one jar on a windowsill, and keep one in a cabinet. Over a few months, or maybe even weeks, you'll begin to see the sun-exposed herbs start to change. Their color, smell, and taste will fade (as well as their usefulness) as the sun breaks down their natural chemicals. The clear glass makes it easy for sunlight to get through to what it's holding inside.
Even though products in brown glass should still be stored away from direct light and heat, the dark color offers protection for what's inside.
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I'm taking part in an Instagram Challenge called March Meet the Maker. Joanne Hawker started this challenge in 2016, but I only heard of it this year and jumped in late, just a couple days ago. Joanne set up each day with a different prompt, and makers share photos and stories related to that prompt. Today's prompt is "design process", and since this is my favorite part of my job, I wanted to share more than an Instagram post would allow.
Each type of product I make has a slightly different design process, depending on whether it's a lip balm and I'm creating new scents, or it's an aromatherapy blend where the ingredients are therapeutic, or it's a limited edition body product that is completely new. But they all start the same - an idea. Usually followed by the question, "how can I make this scent with just natural ingredients?"
Two years ago, I was browsing in a bookstore, and I picked up a book on their bestsellers table. I liked the way the book looked and felt in my hands, and I made a split second decision to buy it just before they closed, completely unaware that what I felt was what the book was about - an item sparking joy in myself. The book was Marie Kondo's The Life-Changing Magic of Tidying Up
Though the KonMari Method is about following your heart, not necessarily your instincts, I'm so glad I picked up that book!
I love stuff. I love to collect things, especially old things. I love the memories they hold, the connections they remind me of, and the history they contain. I am comforted by always having useful things around in case I need them. It's rare I ever leave my house without a bag (although I do try to challenge myself sometimes).
Over the last couple of months, I've been joining new groups and meeting a lot of new people, especially other women in business. When asked what I do for work, I usually end up stumbling over my words a bit, unable to decide between a few different ways to answer.
I make lip balm is a good, basic answer but not the whole story.
I'm a herbalist* and aromatherapist and I make products is a better description of what I do, but it feels like I'm selling my brand short.
I own a small natural skincare and aromatherapy company is my favorite straightforward answer, but it's often met with questions like these:
"Like day creams and night creams?"
"Do you make under eye serums?"
"Do you have something for these wrinkles, haha?"